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Why Italy's Legendary Bike Brands Faltered: A Decade of Turmoil in the Road Bike Industry (2016–2026)
Pinarello, Colnago, Campagnolo and now Bianchi. Every one of Italy's four legendary cycling brands has been sold or hit by financial crisis in the past decade. A look back at ten years of investment money, the pandemic boom and its backlash.
14 minutes ago
8 min read
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